The Blackbar Podcast | Season 2 | Episode 29
Stop Following Trends And Start Developing Strategy w/ Redwood Marketing Co
Show Notes
Stop Following Trends And Start Developing Strategy w/ Redwood Marketing Co
In this episode of The Black Bar podcast, hosts Zach, Caleb and Nick discuss the importance of developing a social media strategy for churches and nonprofits. Their guest, Carmen from Redwood Marketing Co, shares her expertise on effective digital communication.
Carmen emphasizes the need to move beyond simply chasing trends. Instead, she advocates for creating a sustainable, goal-oriented approach. The conversation covers several key points. First, Carmen explains what a social media strategy entails and why it’s crucial. She then offers practical advice on how churches can start developing their own strategies.
Additionally, the discussion touches on common challenges faced by church marketing teams. These include managing expectations from different ministry departments and balancing internal versus external communication. Carmen provides insights on navigating these issues effectively.
Furthermore, the podcast explores the importance of authenticity in social media content. Carmen encourages churches to focus on sharing their unique stories and values, rather than trying to compete with larger organizations.
Throughout the episode, Carmen stresses the significance of clear communication and relationship-building within church teams. She also highlights the need for flexibility and creativity in implementing social media strategies.
Finally, Carmen leaves listeners with an encouraging message. She reminds churches that their mission is worth sharing, regardless of their current social media capabilities. The episode concludes with information on how to connect with Redwood Marketing Co for further assistance.
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About the Show
A partner podcast from our friends at Blackbar - a group of church media professionals tired of the status quo. Good media and marketing is used to grow businesses around the world every day. They believe these tools can be used to spread the gospel and are here to show you how.
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