The Visual Church: Why Online Ministry Is More Than Just Streaming with Jay Kranda

Show Notes

In this insightful Conversation with Ministry Leaders, we hear from Jay Kranda, an online church veteran with over 13 years of experience at Saddleback Church. Despite his digital expertise, Jay challenges the notion that “online church is the answer.” Instead, he emphasizes that simply streaming services is not enough. Online ministry is more than just streaming. Churches need to think beyond weekend services and embrace digital tools for comprehensive discipleship.

Jay shares his “alpha omega approach” for integrating technology throughout church ministry. He notes that post-COVID, many churches saw 15-25% retention in their online audiences, with many in-person attendees “double-dipping” by engaging with both physical and digital content.

The conversation then shifts to the power of visuals. Jay explains that in our attention-seeking culture, visual elements significantly enhance engagement and retention. He references a study showing that people remember only 10% of what they hear but 80% of what they see. Furthermore, he shares a personal experience of watching Seth Godin use powerful visuals that complemented his presentation without ever turning to look at the screen.

Finally, Jay offers a practical tip: pay attention to content that makes you stop scrolling. By reverse-engineering what caught your attention, you can improve your own visual communication. Ultimately, remember the importance of intentional digital strategy and powerful visuals in modern church ministry.

FOLLOW

Want to stay connected with our show host Carl and his guests? You can find them on social media. Check out what they are doing in their ministries, see what they are working on and drop them an encouraging post.

Follow: Carl Barnhill | [email protected] |  

Follow: Jay Kranda |   | Check out Jay Kranda’s YouTube Channel