Visual Leadership: Becoming the Unicorn in Your Organization with William Vanderbloemen

Show Notes

With another episode of Conversation with Ministry Leaders, we chat with William Vanderbloemen about visual leadership and the qualities that make someone stand out immediately.

He shares insights from his extensive research analyzing 30,000 “unicorn” leaders. Surprisingly, these standout individuals don’t fit stereotypical molds. Instead, they practice 12 specific habits centered around human interaction. One key habit is authentic eye contact, specifically focusing on a person’s right eye. Additionally, William emphasizes the importance of being fully prepared and present without distractions like phones.

The conversation then shifts to visual media. William strongly believes visuals are the future of communication. He points out how major companies have moved toward logo symbols rather than words. Moreover, he stresses that less is more when creating visual content, citing examples like Nike’s “Just do it” and the brevity of impactful speeches throughout history.

William connects this visual emphasis to effective leadership, comparing finding the right leader to a tissue match in organ transplantation. While appearances aren’t everything, he argues there’s no excuse for poor visual presentation.

Finally, he mentions his new book “Be the Unicorn” and accompanying workbook, which detail the 12 data-driven habits separating exceptional leaders from average ones. For those interested in building stronger teams, William’s website offers thousands of free resources alongside his book.

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