Why You Should Pay for Great Design
Ever wonder if you should pay for design work? You may think that it will save your church time and money that instead of paying a Graphic Designer or Video Producer to produce your media content – you might use a well meaning volunteer or an intern.
I’ve found over the years that it really is more beneficial for your church to either hire a Full-Time In-House Content Creator or outsource your design and video.
Let me give you some reasons why I’d encourage you in this direction.
The Quality of Design Matters
- Great design performs, converts and fulfills your desired outcome. The quality of design and conceptual work is a mix of creativity and strategy. It also involves communication, brand knowledge and a good sense of aesthetic.
- Your audience can tell unconsciously – they may not be able to tell you details – but they can tell quality when they see it.
Good Design will Help Differentiate your Church
- A professional Designer or Video Producer can understand the brand of your church.
- A professional can help you largely understand who you are talking to and what triggers a reaction from that audience.
- A good Design or Video will help your church work to enhance the appeal to the right audience.
- Great design can help you craft and convey your messaging with a greater result.
- You want to work with someone who has training in interpreting your vision and can create stories that bring your church’s brand to life. You also want someone who can use their experience to suggest new ideas to move your church forward.
Your First Impression Matters
- People will check out your website before they enter the doors of your church.
- Great design will help you make a great first impression, and the right one.
- A professional can help you know how to make your church brand visually strong, appealing and leave a lasting impression.
Consistency Builds Trust
- Professional Designers and Video Producers can help give your church a consistent feel across the board. Your website quality can match the quality on your print designs, to what is shown on your screens in your auditorium. You want a consistent feel across the board that helps your community trust that you are being intentional about reaching them.
Great Design and Video are More Memorable
- Professional Designers and Video will help you craft the story of the Gospel and the story of your church in a memorable way.
- I would argue that you want folks with experience in storytelling and design to help leave a lasting impression. A team to help communicate the greatest message we have to share. Crafting media with memorable imagery and stories can help people understand the Gospel in a much more powerful way.
Professional Designer and Video Producers Know Formatting and Platforms
- A professional will know the right formats to use for Social Media Platforms, your website, and other areas of delivery.
- A professional could save you the time and headaches of working out technical aspects and requirements for each design or video type.
Professional Designers and Video Producers may not be as expensive as you might think. 99% of the clients we serve are churches and ministries, we understand the budget constraints of a church and can work with you in different ways for you to get the design and video content you may desire.
I think using a professional team will help your church reach your Community with quality and consistency.
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