Elevating Your Church’s Visual Communication with Jenny Altman

Show Notes

Jenny Altman joins Conversation with Ministry Leaders from the Onward conference to discuss elevating your church’s visual communication.

First, she explains the difference between good and great design. Good design communicates your message effectively. However, great design creates lasting emotional impact that people remember.

Next, Jenny covers essential design fundamentals. She emphasizes hierarchy – making important information bold, bigger, and positioned higher. Additionally, she discusses designing on grids for proper alignment and proportion. Furthermore, color theory plays a crucial role. For instance, red and yellow together trigger hunger – explaining why McDonald’s and other restaurants use these colors.

Then, the conversation shifts to who should handle church design work. While tools like Canva make design accessible, Jenny believes trained designers bring passion and expertise that ministry leaders lack. Instead, pastors should focus on their calling – shepherding people.

Moreover, Jenny addresses AI’s impact on creative roles. She firmly believes AI won’t replace human designers. AI lacks the human touch, spiritual insight, and community care that church creatives possess. Rather, AI serves as a helpful tool for streamlining productivity.

Finally, Jenny shares her designer toolkit. She relies on Adobe Creative Suite as her foundation. Additionally, she recommends Canva Pro, which nonprofits can access for free. She also uses ChatGPT for AI assistance and platforms like Behance for inspiration.

Throughout, Jenny encourages church creatives to pursue excellence, seek community, and remember their greater purpose in ministry.

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