Essential Visuals for Church Social Media with Nils Smith

Show Notes

Welcome to a new season of Conversation with Ministry Leaders. In this episode we sit down with Nils Smith to talk social media and specifically what are essential visuals for church social media.

First, we explore his eight-year journey serving in ministry at Hillsong. Then, dive deep into social media strategy for churches.

Nils shares practical wisdom from his book “The Social Media Guide.” He emphasizes leading with inspiration rather than marketing. Moreover, he highlights how real ministry happens in comments and DMs, not just content creation.

Next, we discuss platform priorities. YouTube emerges as the top recommendation for consistent growth. Additionally, Instagram and TikTok offer unique opportunities. However, Nils warns against spreading too thin across platforms. Furthermore, we examine video content strategy. Long-form sermons perform best on YouTube. Meanwhile, short clips can drive traffic to full messages. Quality continues to matter more than quantity.

The conversation then shifts to visual content. Motion graphics are becoming essential for engagement. Therefore, churches should invest in motion design capabilities. This investment improves average view duration and platform reach.

Finally, Nils offers actionable takeaways. He recommends getting one percent better with each video. Focus on thumbnails, audio quality, and visual elements. Most importantly, prioritize YouTube as the platform for future church growth.

Whether you’re a solo pastor or part of a large team, this episode provides practical steps for digital ministry success.

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