Every Pixel Matters: Reaching Souls Through Intentional Design with Steve Fogg

Show Notes

Join us for an insightful conversation with Steve Fogg, on this episode of Conversation with Ministry Leaders. Steve is an online campus pastor from Crossway Church in Melbourne and he understands that every pixel matters. Here he shares his journey from being a corporate graphic designer to transforming church visuals and online ministry.

Initially skeptical of Christianity himself, Steve discovered how quality visuals serve as vital vehicles for the gospel message. He explains why churches can’t afford to neglect their online presence. Moreover, Steve highlights how good design should be nearly invisible, seamlessly guiding people toward engagement.

The discussion explores the practical decisions of whether to hire in-house designers or outsource creative work. Additionally, Steve emphasizes that visual content isn’t separate from ministry—it is ministry. “Every task is connected to a soul,” he reminds us.

Steve also offers strategic advice for churches looking to expand their reach. Rather than creating new programs, he suggests leveraging existing ministries through better online presentation. Furthermore, he shares valuable insights about video content, noting that portrait format and proper subtitles dramatically increase viewer retention.

Throughout the conversation, Steve maintains that visual quality directly impacts a church’s ability to fulfill its mission. Most importantly, he demonstrates how intentional online content creates pathways for people to discover faith communities.

FOLLOW

Want to stay connected with our show host Carl and his guests? You can find them on social media. Check out what they are doing in their ministries, see what they are working on and drop them an encouraging post.

Follow: Carl Barnhill | [email protected] |  

Follow: Steve Fogg |