Modern Church Branding: More Than Just a Logo with Mark MacDonald

Show Notes

In this final episode of Season 1 of Conversation with Ministry Leaders, host Carl Barnhill sits down with Mark McDonald, his most frequent guest and branding expert. First, they discuss Mark’s significant impact in the church industry and his dedication to making Jesus known through his work. Then, they dive into the intersection of technology and modern church leadership, exploring how churches can effectively use tools like AI while maintaining their spiritual focus.

The conversation shifts to Mark’s workshop on helping churches find their unique voice. Through real-world examples, Mark explains how churches often claim uniqueness but struggle to differentiate themselves meaningfully. He shares a success story of a church that positioned itself as a “start here” destination for newcomers in their community.

Next, they explore the importance of visual branding in ministry. Mark emphasizes how controlling various elements—from logos and colors to music and fonts—creates a consistent, recognizable identity. To illustrate these principles, they examine Church Visuals’ own brand thread: “Your Visuals Matter.”

Finally, Mark explains why ministry leaders should invest in proper branding and communication. He argues that great ministry work often goes unnoticed due to poor communication.

Throughout the conversation, both host and guest emphasize that while visuals and branding matter, they should always serve to amplify the gospel message rather than overshadow it.

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Follow: Mark MacDonald | Be Known for Something |