Optimizing Your Church Presentations for Visitors

Aaron West

Seeing your church through the eyes of a first-time visitor is an important discipline. It enables you to ask valuable questions like: 

Does this make sense to someone new?
Does this practice serve attendees at the expense of visitors?
How can this element be improved in order to make them feel welcome?
When we do this, we tend to be so focused on the facilities and the service components that we forget to turn a critical eye towards things like the presentation. And since the presentation pulls everything together for guests, we need to analyze this essential piece. 

Here are some areas you can look at to ensure your Sunday-morning presentation has a positive impact on your visitors.

When people take their seats and are waiting for the service to start, this is an ideal time to communicate things you might need them to know.

Slides can include: 

  • Reminders about in-house practices: if you don’t allow coffee or food in your sanctuary, this is a good place to communicate it (in case they missed signage in the lobby). You can also include reminders to silence phones and tablets, or instructions about child check-ins.
  • Heads up for sacraments: If you’re having communion, child dedications, or baptisms, throw a slide up to let people know ahead of time. The more you can eliminate surprise, the better.
  • Countdown: having a running countdown for the service start time is a win for everyone.

It’s essential to really scrutinize the presentation during worship. That’s when visitors are most reliant on the presentation. Pay close attention to things that might make someone who’s already self conscious uncomfortable. 

Make sure they’re ready for the next lyric: if you have to, it’s better to transition away from the last lyrics early to make sure that you have the next lyrics cued up. People will remember the last line they’ve read a lot easier than they’ll guess the next lyric.

Pay attention to readability: Don’t judge the presentation based on someone with 20/20 vision. There are a lot of factors you need to think about when surveying your worship slides: is the font large enough to be read from every seat in the house? Is the font being used easy enough to read at first glance? Are there too many words on the slide?

The presentation takes on a different role with the sermon. It’s not about ensuring the participation of the spectators, it’s about facilitating this teaching opportunity and giving them another way to connect to the material. 

Keep the transition simple: don’t get too flashy and draw too much attention to the presentation. Remember, the role of the presentation is to empower the message.
Don’t use too many words per slide: Sometimes a biblical passage has just a few too many words and you’re tempted to cram them on one slide. Fight that temptation. 

Show the translation you’re using: Some visitors bring their own Bibles and want to follow along, and then they don’t understand why the words on the screen don’t match their words. This confusion can be quickly fixed by noting the translation being used.
Make the tech team look good: You’re inevitably going to run into difficulties. Give the tech team some time to work out those problems. Don’t throw them under the bus! 

Don’t draw attention to the presentation: If you don’t have the ability to control the presentation up at the front, then make sure that you have the transitions clearly communicated in your outline. You don’t want to be constantly asking for the next slide.

After the service is over, you have an opportunity to communicate to visitors again. Don’t just throw up the same slides you used before the service. Take advantage of the opportunity to help them know what the next steps are. This includes things like: 

  • Directing them to the fellowship hall
  • Mentioning volunteer and service opportunities
  • Sharing interesting trivia about your church’s history
  • Reminders to turn in contact information

Experiencing church as a visitor
Learning to experience your church services through the eyes of the uninitiated visitor is one of the most effective things you can do to grow your church. It will help you eliminate friction and enable you to make them as comfortable as possible. 

Your presentation is one of the most important components in your service. Don’t miss the opportunity to fine tune it for your guests. 

About Aaron West

CEO/Founder, 1AV Guy Consulting

Aaron is the CEO and Founder of 1AV Guy Consulting, a company focused on helping churches and organizations find the right A/V/L solution for their needs. He also is a Leadership and Business Coach with the Poimen Group, working with owners and leaders from all over the world to help them develop and grow their business and team. Previously he was the Director of User Experience with MediaShout, A/V Director for Dave Ramsey, and the Worship Technology Director for Bethel Church in Fargo, ND.

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