Creating Compelling Church Content with Owen Video

Show Notes

Join us for an engaging  Conversation with Ministry Leaders. In this episode we chat with Owen Video, a YouTube coach specializing in church and ministry content. Owen shares his unique journey to faith through apologetics and biblical archaeology. He helps unpack how we can use visuals that convert viewers.

Throughout the episode, Owen reveals proven strategies for churches looking to expand their digital reach. He emphasizes the importance of compelling video titles that draw viewers in. Instead of generic sermon titles, churches should create “juicy bait” that captures attention immediately.

Owen discusses the balance between long-form and short-form content. He recommends focusing on quality long-form videos first. Then, thoughtfully repurpose them into standalone short-form pieces. YouTube’s recent expansion to three-minute shorts changes the game entirely.

Content strategy becomes crucial for church success online. Owen advocates for treating YouTube like Netflix rather than social media. Churches should develop content pillars addressing specific community problems. Creating series-based content encourages binge-watching behavior.

The conversation explores production quality versus authenticity. Owen suggests finding the sweet spot between unwatchable amateur footage and overly polished content. Sometimes filming portions on mobile phones actually increases viewer trust and engagement.

Owen challenges churches to pursue excellence in their digital ministry. He believes God opens doors through viral content that shouldn’t be ignored. When guest speakers visit, churches should maximize those opportunities with strategic video content.

The episode concludes with practical advice for pastors and ministry leaders. Owen emphasizes that YouTube audiences aren’t captive like Sunday congregations. Content must compete for attention in an increasingly noisy digital landscape.

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Want to stay connected with our show host Carl and his guests? You can find them on social media. Check out what they are doing in their ministries, see what they are working on and drop them an encouraging post.

Follow: Carl Barnhill | [email protected] |  

Follow: Owen Video | Acceleratus Media |   | Follow Owen Video’s YouTube Channel