9 Ways Churches can Benefit from Digital Signage

Daniel Waldron

Digital signage is changing the way churches communicate with communities and congregations. There are countless stories of churches witnessing an increase in attendances and greater connection with communities as a direct result of digital signage. Here are 9 reasons why…

1. Digital Signage is Practical 

The main goal for churches is outreach, to meet the needs of the local community. Digital signage facilitates outreach by making communication with communities quicker and easier. 

Compared to the traditional, church noticeboard, digital signage makes information more accessible and readily available.

Details of events, fundraising campaigns and service times can all be better publicized using digital signage. From a practical point of view, churches can display multiple pieces of information, minus the clutter associated with the traditional noticeboard.

2. Digital Signage Cuts Costs 

Churches in Particular are Blessed by Digital Signage.

For non-profit institutions, digital signage is hugely appealing because it cuts costs. In 2012, the Leytonstone United Free Church published a blog detailing its annual photocopying, paper and print costs. In total, the church spent a staggering $6,300 per year!

How? They leased a photocopier for printing purposes, with additional costs including maintenance fees, toner and ink replacements and paper supplies. Print costs included a weekly church bulletin, promotional material for Christian calendar events – including Easter and Christmas – plus other special church events hosted throughout the year.

With digital signage, recurring costs do not occur. You can update your content without any additional costs. This is the single biggest benefit for churches looking to reduce their annual printing and publicity costs.

3. Digital Signage Generates Revenue

Installing digital signage inside or outside a church creates a stir. Because it was previously unheard of, and certainly stands out in a venue as iconic as a church, it gets congregations talking.

In a tight-knit community setting, news will quickly spread among the locals that digital signage has been installed at your church building. Chances are, local businesses will hear about it too. This can work in your favor! If the locals are talking about your digital signage system, businesses could potentially target them as customers.

There’s the possibility of approaching local businesses and pitching the idea of using your digital signage system to advertise, for a fee of course, and generating a regular income for your church.

4. Digital Signage Spreads the Word

Digital signage will help to spread your message of faith, whether it’s scripture from the Bible, an upcoming conference with a renowned Christian preacher or a community outreach event. Not only will digital signage help to inspire your regular congregation, but it will reach out to the wider community and the next generation of followers!

How? Digital signage bridges the gap between modern culture and faith because it’s more in keeping with lifestyles of today. The younger generation is accustomed to digital technology, so it makes sense for churches to modernize the way they approach spreading the message of the gospel of Jesus.

5. Digital Signage Attracts Attention

Digital signage has put churches on the map. Because it looks so ‘out of place’ in the context of a holy building, digital signage creates curiosity and gives people a way to interact with a worship venue in a way they’ve never experienced before.

After all, when you think church, you don’t immediately think cutting-technology. With digital signage in place, you pique a person’s interest and redefine the way your house of worship reaches out to communities.

6. Digital Signage is Quick, Convenient and User-Friendly

Your church no doubt hosts multiple events on a weekly basis. It’s not just a place of worship, it’s a community hub for parent and tot groups, coffee mornings, helping the homeless, a foodbank, a Christians Against Poverty (CAP) centre and more.

With so many weekly activities, each of which need to be publicized on a rotational basis, digital signage is a fast, efficient, user-friendly way to update and adapt content to showcase events.

7. Digital Signage Keeps Things Current

Out-of-date information tends to occupy the traditional bulletin board, which causes confusion and creates a disconnect with communities. If your information about community events and other activities is not current, it’s a lost opportunity to engage them. It’s very easy for noticeboards to suffer neglect.

Because it’s easier and more convenient to update digital signage content, keeping it current isn’t an issue. It’s often the case that standard noticeboards suffer neglect due to the printing costs involved with refreshing the information. With digital signage, keeping your content current comes at no extra cost.

8. Digital Signage Declutters 

Digital Signage Streamlines Communication for Churches.

Leaflets, weekly bulletins, newsletters and more. Churches are notorious for paper use because they’ve got stuck in a rut, trying to engage people in the same way expecting different results. However, the end result is always the same, masses of paper strewn everywhere because people didn’t bother to take home your bulletin.

Equally, standard noticeboards accumulate paper to the point that, whatever message you’re trying to put across, gets lost beneath a pile of yesterday’s news. In the end, no one can make sense of it.

Digital signage streamlines communication. Your church can display multiple messages on rotation and because of the motion of changing content, it’s more likely to capture attention.

9. Digital Signage is Multipurpose

Displaying worship lyrics, wayfinding, advertising volunteer opportunities, promoting community events, launching fundraising campaigns… digital signage is highly versatile and can keep up with the demands of ever changing content. With so many ways to use digital signage, your church can scale communication like never before!

Ultimately, the attributes of digital signage will refresh the way your church communicates, attracting a fresh wave of disciples.

About Daniel Waldron

Head of Content for Armagard

Daniel has authored high-profile blogs on the latest topics and trends across the digital signage industry. Daniel’s content features in Digital Signage Today, AV Magazine and more, offering thought leadership, commentary and insights on all things Digital Signage.