Your Visuals Matter with Carl Barnhill | Season 1 | Episode 10

Knowing your Audience when choosing your Church Visuals

Show Notes

In this episode of the Your Visuals Matter podcast, we’re delving into a crucial aspect of church communication – Knowing your Audience when choosing your Church Visuals. The burning question is, “What audience am I trying to reach?” It’s a question that resonates with many church leaders, and we have a practical exercise for you to try.

Begin by identifying who you’re trying to serve. Take a moment to picture them – what’s their name? How old are they? What music resonates with them? And crucially, what type of visual media engages them the most?

Conducting a survey within your church community can be instrumental in gathering this valuable information. Be specific; attempting to serve everyone may inadvertently mean serving no one.

Today’s episode unveils the importance of honing in on your audience, creating personas within your congregation. This, in turn, enables you to tailor your visual content effectively to communicate the Gospel to them. So knowing your audience when choosing your Church Visuals.

For this insightful conversation, we welcome Jeremy Clark, the Senior Minister at South Union Christian Church in Bloomington, Indiana. Jeremy has invested considerable time in analyzing his congregation, understanding who they are, and whom they aim to serve. His experiences and wisdom promise a wealth of knowledge on this topic.

Join us as we navigate the intricacies of identifying and connecting with your church audience. Jeremy’s practical insights are sure to provide a roadmap for better communication and outreach in your community. Tune in and discover how understanding your congregation can elevate your church’s impact.



Want to stay connected with our our show host Carl and his special guests? You can find them on Facebook, Twitter and Instagram. Check out what they are doing in their ministries, see what they are working on and drop them an encouraging post, tweet or like.

About the Show

Your Visuals Matter with Carl Barnhill is a weekly podcast for ministry leaders who want to use the power of visual media to effectively communicate the Gospel of Jesus Christ. We cover how to incorporate church graphics and video into your church or ministry. From creativity in the Church to how to choose and use your presentation software and more.

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